Gifting, gamified

Create unique, personalised, video game experiences for family and friends.

Hate giving your kids money for their birthday?

I certainly do. 

I know it’s what mine want, they’re always saving towards a new computer, clothes, or whatever. And encouraging saving is good, but...

It feels so empty and meaningless.

I miss the days of surprising them with something they weren’t expecting.

I miss the delight of watching them unwrap it to discover what’s inside.

So I wondered if we could reignite that magic somehow?

That's why we've built Piknik.

Tim Cooper - Founder of Piknik Games

A Piknik game is like an e-card, but a little more personalised and a lot more fun.

They’re customisable video games that you can use to send a secret message to a friend or loved one. 

Players must beat the game to unlock the message, voucher code, or clue you've hidden inside.

How does it work?


Choose a game and customise it for the recipient.


Add an unlockable secret message, voucher code, or clue.


You decide how difficult the game should be.


Send it instantly, or schedule it to be automatically sent via email or SMS.

Play Anywhere

Playable on any internet-enabled smartphone, tablet, or desktop computer.


Invite other family and friends to join in the fun.

Launch Game

Birthday Challenge

Bring back the excitement of birthday gift giving with this personalised party-themed game.

Join the waiting list

What our testers have been saying


The game was easy to setup and fun to play. Most fun way ever to give vouchers to a teenager. The whole family got to join in!

Claire Harrington

Harlow, Essex


Such a clever idea!

My grandson loved his game.

Rose Carr

Kirby-in-Ashfield, Nottinghamshire


Great game. Promising new service. What more can I say?

Jack Winters

Basingstoke, Hampshire


I used it to give Taylor Swift tickets to my daughter. Good fun watching her try to beat my score all morning. Massive scream when she eventually "won" her present!

Lee Badger

Durham, County Durham


Nephew loved the game. The look on his face when he saw it was priceless. Will defo buy when ready.

Karl Stevens

Corby, Northamptonshire


Sent it to my gamer brother. Set it to hardest level. Very funny watching him try to win his present. 😂

Lizzie Chambers

Sheffield, South Yorkshire