Convincing the boss

“Well, I’m sold! Now how do I convince my boss to sign this off?”

Games are fun. It’s one of their key selling points. And yet, sometimes when it comes to getting sign-off from the higher-ups, ‘fun’ becomes ‘frivolous’ and justifying the budget becomes a bit of an uphill battle.

To help our future clients on the ground, we’re arming you with all the knowledge you need to win over the gate-keepers of budget.

So here are six good reasons to commission a branded game.

1. Engagement

Not just engagement, but measurable engagement. If you haven’t done so already, take yourself over to our key engine stats blog to get a better understanding of the level of engagement you can expect from your chosen Piknik game engine.

2. Social media buzz

As our games are HTML5-based, you can easily share links to the game across your various social media channels. Use these posts to engage directly with your audience, respond to questions, issue challenges and praise their scores.

Build up a community of competition and play where players will tag their friends and ultimately bring more traffic to the game and your brand pages.

Want to take the social engagement up a notch? You could even include an extra prize draw especially for those that share the game as an additional incentive.

3. Brand personality

Let’s face it, some industries are always going to be a little more, well, corporate. Games are a great way to show your audience that you can be just as fun and engaging as those companies with beanbags instead of real furniture.

4. Tradeshow stand engagement

Our games are compatible with both mobile devices and desktops, so they can be played on tablets at tradeshows to help boost footfall and capture attendee data. Bonus!

5. GDPR-compliant data capture

Sometimes it’s all about those leads. Delicious, nutritious leads. Good news is our games can help you get them, and in a GDPR-friendly way.

When a player submits their score to the leaderboard, they’ll be given the option to sign up for your mailing list. Post-campaign you can download the leaderboard as a CSV file, where it’s easy to filter opted-in entries ready for import to your CRM.

6. Cost-effective and quick

A big advantage of our white-label branded game engines is that the majority of the hard graft to bring the game together has already been done.

This means you don’t need to cough up the big bucks and can instead focus on the branding side of things. With the vast majority of the development done, we can turn games around quickly for any last-minute digital campaigns or exhibition stands.

Got the sign-off? Great!

Now it’s time to plan your campaign. We’ve put together a few pointers on how to make the most of your game, or you can learn more about the Piknik process in our walk-through guide.


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