How can I use a branded game?

We know that people love to play games - in fact 2.2 billion people play video games worldwide! But how can your business capitalise on this ever growing audience? 

We’ve pulled together five examples of how a branded game can support your wider marketing goals.

1. Raising Awareness for Product Launches

Got a product you want to draw attention to? How about offering it as the main prize in a game competition? When your players compete for your product it will not only raise awareness of the product itself, but will also be promoting your business. A free prize draw competition can incentivise people to play, regardless of their skill level, and encourage them to share with their friends and colleagues via email or social media.

The icing on the cake? Every player that enters the competition submits their details to the leaderboard, giving you GDPR-compliant data to help grow your marketing database. Individuals who have been engaged, entertained, and have given you their details willingly, are more likely to become loyal customers.    

 2. Brand Lift

Sometimes you’re just looking for a way to engage with your target audience and stand out from all the noise. Games can provide a great platform for you to connect with your players, start direct conversations across social media channels and give a little something back in the form of prizes and good times.

Games can be particularly useful in making your brand feel more approachable and human, especially if your core service offering isn’t the sort of thing that typically gets people excited.

 3. Events and Exhibitions

Grabbing the attention of attendees at tradeshows and exhibitions is a bit of a monster task. And holding onto that attention in the face of everything going on around them? We know it's tough! Games can be a great way to draw attention to your stand and get that conversation started. 

Plus, with leaderboard functionality, attendees will need to submit their name and contact details, which you’ll be able to export post-event. Players can also actively opt into marketing lists on the score submission page.

We're sure you'll agree that these leads are a great deal more ‘qualified’ than a bunch of business cards in a bowl!

4. Seasonal Promotions

We all know there are key ‘seasonal’ dates around the marketing year that we should probably be taking advantage of - think Valentine's Day, Easter, Halloween and sporting events. You know the deal. But when you’re selling something that isn’t remotely related to these events, it can be difficult to find a way to get in on the buzz.

With handy logo placement that will remind players of your presence whilst being visually tailored to the season at hand, games can be a great solution to making the most of seasonal marketing opportunities without bending over backwards to try and make it all ‘fit’.

5. Christmas Campaigns

Branded games can be a cost-effective and engaging alternative to the standard Christmas card that'll most likely end up gathering dust behind a filing cabinet somewhere.

You can send the game directly to the intended recipient and, unlike your standard e-cards, games provide a high level of interaction, shareability and measurability.

 Not quite convinced? Check out our blog on Christmas games here.


There are plenty of other ways to use a game in your marketing - just get in touch if you would like to chat about the best approach for your business. 

Leave a comment

Please note, comments must be approved by the Piknik overlords before they are published