So, we’ve told you that games are a great engagement tool. They can drive traffic to your website, boost your brand, and increase sales as a result.
But how? How exactly can this fit into your Christmas strategy?
To help you answer that very question, we’ve pulled together examples of how you can use your branded game to support your business this Christmas.
1. Get competitive
What would you normally do? Send out a generic ‘Season's Greetings’ card to your clients and suppliers thanking them for their custom and support? Maybe you send some wine or a box of biscuits?
Branded games offer up a cost-effective and engaging alternative to the norm, helping you stand out from your competitors.
Make the most of your leaderboard
All of our games come with a data-capture leaderboard, so be sure to make the most of it with a prize-based competition to add an extra incentive to play and share. You could offer up some Amazon vouchers, a product of yours, a food hamper, an Apple Watch - heck, a sports car if you’re feeling generous!
After playing the game, participants are prompted to add their name and email address to the leaderboard, so that they can be contacted if they win. At the end of the competition, you can download the leaderboard entries and draw a winner.
Free prize draw vs top score
We always recommend that a free prize draw is the fairest way to run a competition.
If you run a top-of-the-leaderboard competition, and those top-spot scores are super high, it might make others give up. Or even worse, people might not bother to play in the first place. Make the competition accessible for everyone, with a free prize draw to spread the joy.
2. Advent calendar
Boost your branded game campaign with a digital advent calendar for a winning combination that reveals a new prize to be won every day. Examples of daily prizes include restaurant vouchers, 50% off your product, a bottle of champagne, or free tickets.
By giving people an extra incentive to come back and play every day, you'll keep your audience engaged with your brand and excited about your offer. This in turn leads to brand affinity and share of mind.
Learn more about how to use a digital advent calendar.
3. Charity donations
It is the season of giving after all, so why not take the opportunity to make a difference? For example, you could offer to donate £5 to a nominated charity for each player that submits a score to the leaderboard.
Alternatively, you could make it part of the prize. Offer up a specific amount so the winner can choose to donate it to a registered charity of their choice.
4. Winning at GDPR
When your game campaign and competition ends, you can simply download the leaderboard entries. It will clearly state those who have opted into further communication, giving you compliant email addresses to continue the conversation.
5. Social reach
Extend the reach of your game by including social media share buttons, encouraging your audience to share with their family and friends.
Promote the game on your social media channels throughout the campaign (not just at the start!). Challenge your followers to beat your staff scores, respond to their comments and questions and keep those conversations going. Build up a rapport with the people coming to your social media page and they'll be more likely to play your game and potentially sign up to your marketing lists.
All of this can make your brand feel more approachable and human, especially if your core service or product isn’t the sort of thing that typically gets people excited.
So there you have it.
These are just some of the ways you can use a branded game to give a little boost to your festive campaign this Christmas. We ho-ho-hope that helps (sorry, not sorry)!