How can a Christmas game work for my business?

So, we’ve told you that games are a great engagement tool. They can drive traffic to your website, boost your brand, and increase sales as a result.

But how? How exactly can this fit into your Christmas strategy?

To help you answer that very question, we’ve pulled together examples of how you can use your branded game to support your business this Christmas.

1. Get competitive

What would you normally do? Send out a generic ‘Season's Greetings’ card to your clients and suppliers thanking them for their custom and support? Maybe you send some wine or a box of biscuits? 

Branded games offer up a cost-effective and engaging alternative to the norm, helping you stand out from your competitors.

Make the most of your leaderboard

All of our games come with a data-capture leaderboard, so be sure to make the most of it with a prize-based competition to add an extra incentive to play and share. You could offer up some Amazon vouchers, a product of yours, a food hamper, an Apple Watch - heck, a sports car if you’re feeling generous!

After playing the game, participants are prompted to add their name and email address to the leaderboard, so that they can be contacted if they win. At the end of the competition, you can download the leaderboard entries and draw a winner.

Free prize draw vs top score

We always recommend that a free prize draw is the fairest way to run a competition.

If you run a top-of-the-leaderboard competition, and those top-spot scores are super high, it might make others give up. Or even worse, people might not bother to play in the first place. Make the competition accessible for everyone, with a free prize draw to spread the joy.

2. Advent calendar 

Boost your branded game campaign with a digital advent calendar for a winning combination that reveals a new prize to be won everyday. Examples of daily prizes include restaurant vouchers, 50% off your product, a bottle of champagne, or free tickets.

By giving people an extra incentive to come back and play every day, you'll keep your audience engaged with your brand and excited about your offer. This in turn leads to brand affinity and share of mind.     

3. Charity donations

It is the season of giving after all, so why not take the opportunity to make a difference? For example, you could offer to donate £5 to a nominated charity for each player that submits a score to the leaderboard.

Alternatively, you could make it part of the prize. Offer up a specific amount so the winner can choose to donate it to a registered charity of their choice.

4. Winning at GDPR

When players add their name to the leaderboard, they are asked to tick a T&Cs box covering the competition and rules of play. Another box provides an opt-in to marketing, with a link to your privacy policy. A GDPR win.  

When your game campaign and competition ends, you can simply download the leaderboard entries. It will clearly state those who have opted into further communication, giving you compliant email addresses to continue the conversation.    

5. Social reach

Extend the reach of your game by including social media share buttons, encouraging your audience to share with their family and friends.

Promote the game on your social media channels throughout the campaign (not just at the start!). Challenge your followers to beat your staff scores, respond to their comments and questions and keep those conversations going. Build up a rapport with the people coming to your social media page and they'll be more likely to play your game and potentially sign up to your marketing lists.

All of this can make your brand feel more approachable and human, especially if your core service or product isn’t the sort of thing that typically gets people excited.

So there you have it.

These are just some of the ways you can use a branded game to give a little boost to your festive campaign this Christmas. We ho-ho-hope that helps (sorry, not sorry)!

Still need a bit more info? Why not take a look at our game engine results, read about tips on how to sell this in, or give us a call!


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