Behold, the answers to all of your questions! Have a read through, and if you can’t find what you’re looking for then call us on +44 (0) 114 399 1011 for a chat or ping us a message at hello@peekandpoke.com.


What is Piknik? And who is it for?

Piknik is a ready-to-go branded game service designed for marketers, giving them a new way to engage with their target audience in a fun and positive way.

Who are these guys? Is this for real?

It's for reals! Piknik was created by Peek & Poke, a branded game studio based in Sheffield, UK. You can read more about the core team behind it on the Peek & Poke website.

I like the idea of using games in my marketing, but how do I know it will work with my audience?

All of the games available on Piknik have been tried and tested with players in mind, so we know they’re crowd-pleasers. You don’t have to take our word for it – check out our blog post on key engine stats for an idea of what to expect.

How can I convince my manager a game is a good idea?

This is a question we get a lot! So much so that we’ve pulled together a handy blog post full of key information to help support your pitch. Good luck!

Are these games GDPR-compliant?

Yes indeed. All players submitting a score to the leaderboard have the option to opt-in to your marketing messaging. This preference is retained in the game database along with the time and date of their opt-in and can be exported at the end of your campaign for inclusion in your own records.

If a player requests to be forgotten (anonymised), this can be done using the game admin system or by contacting us at support@peekandpoke.com.

All leaderboard data is encrypted and stored on secure servers based in the United Kingdom.

All games feature privacy and cookie policies as well as competition terms and conditions. We provide example templates for you to amend as appropriate or you can provide (or link to) your own.

It’s important to remember that it’s your responsibility to ensure you comply with GDPR and honour the marketing preferences of your audience.

In line with our own privacy policy, by default we will schedule for deletion all submitted player data two weeks after the campaign end date.

Will you process the player data?

Yes and no. According to the GDPR definition, we are a data processor. And while we do collect and store your player data during the game campaign period, we do not do anything else with it. It’s up to you to process this data legitimately and in line with GDPR and we accept no liability for any mishandled data once exported from our systems. We’ll also schedule all player data for deletion two weeks after the campaign end date, so make sure you have it all exported before it’s gone!

What currency can I pay in?

We price our games in GBP (£), but our online store will allow you to pay using your currency of choice. Just go to the checkout and it will handle the rest.

I don’t have a company credit card, can you invoice me instead?

Yes we can. Select the “Send me an invoice” option at the checkout and we’ll do just that. Please note that while we'll start to get the process underway, you won’t be able to actually launch the game until we have received payment.

Do I own the game once purchased?

Sorry, no. Piknik is a marketing service, not an app store.


What's the difference between Number of Players and Number of Plays?

Number of Players is the sum of all unique users who play the game. Number of plays is the sum of all attempts by players to play the game.

How do I estimate the number of players my game will get?

That's a tough question! But, if you have never run a game competition before a good way to estimate player numbers is 10% of your email subscribers, or 5% of your social media following. So if you have 10,000 people subscribed to your newsletter, it's likely that around 1,000 will play the game when you email it to them. It may be a bit more for consumer audiences, or a bit less for business audiences.

What happens if my game exceeds the included Number of Players?

We have a fair use policy up to 10,000 players (not game plays) for Piknik games. In the unlikely scenario that you regularly exceed this limit with your games, we'll discuss dedicated hosting options for your next campaign.

Are there any limits for Number of Plays? / What happens if my audience play the game a lot?

No, each of your players can play your game as many times as they like. We want them to enjoy your game as much as possible.

Content & Customisation

Can I change the text (copy) in the game?

Of course! Once you’ve purchased your game, we'll send you a password-protected admin link where you’ll be able to edit almost all of the in-game copy. For a little more info check out our blog on how it all works.

Can I change the game colours to match my branding?

This isn’t supported by Piknik. If you’d like to learn more about opportunities for customising these games (e.g. updating the colours, adding in-game characters or brand-related collectibles), head over to Peek & Poke to ask about their tailored game service.

Can I change the characters / obstacles / environment / music etc. in the game?

Not with Piknik. If you’d like to learn more about opportunities for customising these games (e.g. updating the colours, adding in-game characters or brand-related collectibles), head over to Peek & Poke and ask about our tailored game service.

Can I edit the minimum score? Or get rid of it completely?

The games available on Piknik have been tried and tested many times to figure out the ‘sweet spot’ between challenging and addictive gameplay that keeps players coming back. We’ve found that the default minimum scores ensure the games aren’t too easy but are challenging enough that players may need a couple of attempts to hit that minimum threshold.

Whilst it may seem that removing the minimum score would mean more players have the chance to submit their score to the leaderboard, making it too easy removes any of the reward for meeting the challenge.

We’d recommend having a prize-based competition as part of the overall experience to give players that extra incentive to submit their score.

Can I change or add fields to the data capture form?

Your Piknik game comes with three data capture fields as standard. These are:

  • First Name
  • Last Name
  • Email

You can customise these field names within the character limits set in your game’s content editor. Examples of this would be Full Name / Company / Email or Full Name / Job Title / Email. We always recommend capturing at least the player name and email for ID and follow-up purposes.

It is not possible to add additional or custom data capture fields (such as drop-down menus or pre-populated fields). However, if this is important to you, you can reach out to our team at Peek & Poke to enquire about our tailored service. We can provide you with costs for additional customisations in the game such as changes to the data capture form or additional functionality.

Can I get access to the game artwork assets to support with developing marketing materials?

We can provide you with a media asset pack containing high-quality vector images of the game artwork assets to support you in creating campaign marketing materials. If you have purchased a standard or premium package Piknik game and would like an accompanying asset pack, simply contact us at support@peekandpoke.com and we'll get it over to you.

Can I change the way the game behaves?

No. All of our games here on Piknik have been tried, tested and optimised to find the perfect balance between fun and engaging gameplay for the player, while achieving quantifiable results for your brand. We wouldn’t want to mess with the magic recipe.


Can I take my game to an event or trade show?

Absolutely! Our games are a fantastic way to drive footfall and spark conversations at your next trade show or event.

The game will need to be set up a little differently to work in a trade show environment, so it’s worth familiarising yourself with trade show mode to understand how it works and what equipment you’ll need.

Select ‘Trade Show Mode’ when purchasing your game and we’ll provide you with a setup guide containing everything you need to know.

If you have any questions, email us at support@peekandpoke.com and we’ll be happy to help.

I’d like to run a campaign for more than 90 days. Can I extend the service period?

Yes. Please get in touch at support@peekandpoke.com before your campaign ends.

Can I host Piknik game files on my website?

No, Piknik is a self-contained service so this is all done on your behalf. However, you can point a sub-domain of your website to our Piknik servers with the Standard or Premium package.

Post Launch Questions

Can I modify the game copy after it’s gone live?

Yes. You can continue to edit the game's content and prize images throughout your campaign period.

Can I share the game on social media platforms (Facebook, Twitter, LinkedIn etc.)?

Of course! You can post the game URL in the body of a post or create a call-to-action button on your profile pages that will take players directly to the game.

If you’d like your players to be able to easily share the game, we recommend choosing the Standard or Premium Piknik package. These packages include a social sharing panel in your game, prompting players to share their scores directly to email or social media platforms including Facebook, Twitter, LinkedIn and WhatsApp.

What can I do to promote my game?

There are lots of ways you can use our games within your marketing activities. We’ve pulled together a short, handy guide with points you should consider. 

Will I be able to track engagement?

Yes. All of our games feature a campaign dashboard that allows you to monitor and report on engagement metrics such as TAPET (see below).

Alternatively, if you’re comfortable setting up your own Google Analytics account, simply add your analytics ID in the appropriate field in the editor tool. Once set up, you’ll be able to follow the game’s progress in your own account. To help pull out the stats you need, check out our blog on analytics results.

What is the total average player engagement time (TAPET)?

The total average player engagement time (TAPET) is a simple calculation we use to compare engagement with our games. It’s not the only thing, as the engagement time doesn’t always tell the whole story with regards to overall campaign results. It’s a good start though, and it gives a nice simple number to report back to your boss with.

How do I calculate total average player engagement time (TAPET)?

We'll do it for you, but if you'd also like to do it yourself then follow these steps:

After your campaign ends, look at your (Google) analytics results. Multiply the number of sessions by the average session duration to get the total engagement time. Then divide this total engagement time by the total number of users to get your total average player engagement time. (Tip: It's easier to calculate if you convert the average session duration to seconds first - e.g. "7m 34s" is 454 seconds).

How can I get the data from my leaderboard?

We’ll provide you with access to an admin area where you’ll be able to access the leaderboard submissions and download them as a CSV file.

CSV files are compatible with most spreadsheet software (Excel, Sheets, etc.), so it’s easy to filter out entries by company, score and marketing opt-ins etc.

They can also then be uploaded directly into most CMS systems, ready for follow-up marketing campaigns and sales initiatives (assuming your players have given you permission to do so, of course).

Can I add the emails submitted by players to my marketing lists?

Yes, but only if they've given you their permission.

In line with updates to the GDPR in the UK & EU, all players submitting a score to the leaderboard will have the option to opt-in to receive your marketing.

You’ll be able to download the leaderboard as a CSV file once the campaign ends and you’ll be able to see who has and hasn’t given you their permission to be included in your mailing lists.

It’s important to note that you will be responsible for the legitimate processing of the leaderboard data. We accept no liability for mishandled data.

What is the airspeed velocity of an unladen swallow?

Assuming you mean a European swallow, about 24 miles an hour (obvs).

These aren’t the answers you’re looking for?

Don't worry, call us for a chat on +44 (0) 114 399 1011 or send your questions to hello@peekandpoke.com and one of our team will get back to you as soon as they can.